Canadian Journalism

The Challenge of New Media to Canadian News BroadcastingWith the arrival of new media , or more popularly called Web 2 .0 telecasting-streaming , mp3-streaming , and blogging , the temperament of sharing information has dramatically revisiond . The underlying concept bottom end Web 2 .0 is the ability of end-users to comment and even compel their own cloy . There are several(prenominal) changes existence initiated by new media . For one , content is at once beingness digitized so that it tush be easily published online , users provide also personalize content done with(predicate) their blogs and their personal sites thither is also democratization because it is easier to share and distribute content through the net (Haarsager , 2006Canadian intelligence information broadcasting networks have use several features of the New Media to revitalize their operations . Take the object lesson of Canadian Broadcasting Corporation , which initiated wind vane-streaming of its radio program since the primeval nineties . Furthermore , it has implemented podcasting to take into account the changes in the habits of their listening (CBC .com , 2007 . There is a glaring lack of video content on the site , however . Given the popularity of youtube and a nonher(prenominal) video-streaming sites , mess are now turning more and more to the net income in watching news and other online content (Mabillot , 2007 Although there is still a discrepancy in the custom of the net income Canadian media viewers and consumers have already change magnitude their cognisance of user generated content and Web 2 .0 platforms in the Internet . Audience participation in online news and information has increased (Canadian Urban Institute , 2007As things stand now , Canadian news organizations have started the transitio n in utilise New media such(prenominal) as ! online videos , podcasting , blogs and other platforms .

Yet , this is still not adequacy to cater to the increasing need of viewers and audiences in foothold of interactivity of online contents and other platformsReferenceCanadian Urban Institute (2007 . broadband in Ontario from an Urban and Regional Perspective . Retrieved 23 January 2008 from HYPERLINK hypertext channelize protocol /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_N ovember_14 .pdf http /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_No vember_14 .pdfCBC .com (2007 . Canadian Broadcasting Corporation Webs ite . Retrieved 23 January 2008 from http / meshing .cbc .caHaarsager , D . L (2006 . Through the looking glass to overriding Broadcasting 2 .0 . Current .org . Retrieved 23 January 2008 from HYPERLINK http /network .current .org /web /web0603haarsager .shtml http /www .current .org /web /web0603haarsager .shtmlMabillot , D (2007 . drug user Generated contented : Web 2 .0 Taking the Video area by Storm . Communication and Strategies , 65 (1st quarter , 39-49...If you need to stomach a full essay, order it on our website: OrderCustomPaper.com

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