Business Mail

Dear Colleagues, You may all remember, I was entitled to stress the current difficult situation of our company and come up with an appropriate future strategy to stop the steadily prod sale figures Its obvious that in the last 3 Years, Our total profit is gradually decreasing and to be ofttimes competitive, we take aim to reconstitute our strategy and likewise our ecesis and proceeding effectively to reconcile to the Shift of mart. With Reference to the Market research, in five years time, 70 % of all music carrefours testament be bough via the Internet, so I would powerfully interpret we cope at least 50 % and keep savage stores open. unimpeachably its a risky move to exclude some stores and emphasize strongly on selling through the Internet, precisely trends show that 2/3 of all Consumers chthonic the ripen of 30 prefer shopping through the Internet. We exigency to restructure our organization gradually so the customers can adapt slowly to the trades and I would exaltedlight the opinion of a abetter _or_ abettor to vary the Restructuring measures to a very experience logistic company, so that change can be implemented with perfection. Furthermore, the end-consumers are pursuance speak up about the narrow product picture and criticize the pretermit of innovation in our company.

Hanna suggests that the best resolvent is to outsource advertizement and promotion to an external company, which has a high cost factor. On the other hand, we can introduce sassy products and broaden our product range like offering contrive cards which leave be bought by over 70 % of all the consumers in referring to th! e Market research. The Market research also states that, the age convocation 60+ will be expense more on Music products, so I would strongly advice we offer a broaden assortment of goods. In addition, we posit to focus on the 41-60 year old group, because they have the highest median(a) spending in KGCs shop All in all, this is a call for change. We need innovation to be competitive. top hat RegardsIf you want to get a full essay, order it on our website: OrderCustomPaper.com

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