Dissertation Research Proposal

Dissertation re look proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research guess 5-Dissertation organization Chapter iodin Literature review Chapter two Research methodology -Introduction 1. Recipients of the look into 2. Justification of the seek 3. Research Methodology 3. 1. Research line of work vault of heaven 3. 2. Research question 3. 3. Research objectives 3. 4. Research hypothesis 3. 5. Research design 3. 5. 1. Research philosophy 3. 5. 2. Research cook out 5. 3. 3. Research strategy 3. 5. 3. 1. Survey schema 3. 5. 4.Research method plectron 3. 5. 5. Time horizon 3. 6. Population and Sample 4. selective in imprintation collection, editing, and bef every(prenominal)ings 4. 1. Date collection 4. 2. info editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices - discourse system -Time management - turn upline content of literature review -Email for call into question -Email for question naire -Introduction This section outlines the basis of the thesis. In the first chapter the researcher informs the choice of the narrative and the issues. In the second, the researcher allow describe the methodology used during the research swear out 1-Recipients of the researchThe primary recipients of this thesis are The Dublin stock School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject concord to Saunders et al (201229) one of attributes of a good research topic is that the researcher should be extremely affaireed and fascinated intimately the topic 2. 2Academic background The researcher has graduated 2 old age ago with a permission in Humanitarian Science and a signifi push asidet side of the science was slightly the ethical motive and its positive role on people and communities . 3. Personal background The researcher has a strong interest in merchandi se ethics as he plans a career in this environment. So he has the motivating to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment people, communication, companies. The researcher is working part- epoch, so he has a whippy time to yield on his research The first chapter Literature review It is my belief that good merchandise is respectable selling. Good merchandising is about satisfying and developing a long relationship with our customers.Caring about your customers not exclusively results in profits, it is the honorable thing to do. Deceiving customers may help a firms profits in the short-run, but is not the way to build a successful business. Marylyn Carrigan,Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- Marketing ethics concepts and theories Business ethics definition Business ethics can be defined as a company of principles that guides business practices to reflect a associate for society as a whole while act profits, Nisberg, 1988 (cited from Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame side of marketing Of all the management fields, marketing is probably that which seems the nearly Contradictable when it comes to honourable aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most rudimentary concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein doubting Thomas, 2011) According to Marylyn Carrigan, et al (2005) In later years marketing thought has focused upon the subject of marketing ethics, and in the 1980s on that point was a flurry of body process by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics. more(prenominal)over, Carrigan (2005) gave more examples of scholars discussed the issue, such(prenominal) as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a marketing org anisation, Hunt and Chonko (1984) conducted their keep up on ethical dilemmas for marketing managers, and the ethical fusss scened by marketing researchers. Marketing ethics philosophy Ethical marketing is about whether firms marketing decision is morally right or wrong.The theology of the marketing decision can include any part of marketing from advertising to the pricing of ingathering or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) split the major(ip) philosophical trends in ethics into two categories the utilitarian approach and the deontological approach. In the utilitarian approach, the notion of ethics is related to the consequences of an action. According to this approach, the manager will attempt to produce the greatest possible amount of positive value or the smallest possible amount of proscribe value for the consumers affected.In the other side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this a pproach does not consider so much the consequences of an act, but succumbs a lot of intention to the manner in which the act is performed (cited from Jacques Nantel et al, 1996). Definition is the problem According to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very often, this controversy is linked to a lack of understanding of what the actual definition of marketing is. unrivalled definition of marketing, very often used is Marketing is human activity directed at satisfying deficiencys and wants through exchange process Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the same time minimizing negative consequences to the s mallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a product which moves to a gustatory need, but what about its medical and dental effect. Jacques Nantel et al (1996) states that In order to extend some(prenominal) the range and the degree of marketing ethics, several authors (Fraedrichet al. , 1991 Laczniak and Murphy, 1985 Martin, 1985) have suggested that we dash into account not only the utilitarian criterion which is satisfaction but too the way of life used to invite this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could to a fault develop a deontological approach to marketing. The reason for this development that the consumer is no longer merely concerned with the satisfaction curbed from a product or service, but too with the way in which this product or service is obtained.Co nsider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much reason to recollect that the marketing function will turn towards a deontological approach for the simple reason that, Today there is a more concerted attack from well-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association.The Internet has opened up a route for internationalist groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In receipt, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the code of ethics) and Jacquess notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which will be appearing and rising, who will determine these means, is it the marketing or the consumer or the law, who will judge these means by saying there are ethical or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft drinks Your brand is your lifebloodIf we foul up with consumers, we do our industry considerable victimize. If you put out unsafe products you will be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you betray children, you will be found out. We go over and above to make sure that our products are built, manufactured in the right way, because if we dont, we lose forty or fifty years of all the hard work that weve built up in actually establishing these brands, because they are our lifeblood.We dont do anything that would leave us open to suspicion, because it is not worth it we dont need to operate that way. Weve built our reputation on doing things the right way, so we dont do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is examine that companies do suffer commercially from boycotts, Shell were estimated to have lost between 20 per cent and 50 per cent of their gross revenue during the Brent Spar boycott (Klein, 2000), and the Nestle boycott is said to have cost the firm $40 million (Nelson-Horchler, 1984).Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to behave i n an ethical manner because information about a firms ethical behaviours is thought to influence product sales and consumers image of the company (Mascarenhas, 1995). A novel MORI poll commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are seriously concerned with ethical issues (Mason, 2000).Within the past year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)argues that we are now living in the ethics era, whereby societys expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educated and awareness is greater of consumer rights and product requirements at least in western society. Legislation has also played a part in raising consumer expectations of marketing behaviour used at the prospect of such uncharted territory -Marketing ethics or you loss long-term prospectsTwo Studies of scientific literature showed th at ethics in the Marketing system is very important and in order to ensure good long-term prospects of the organization, it is necessary to defend a high level of organizational moral. Ethical decisions stimulate public self-assertion and allow creating a favourable image of the organization, to maintain good relationship with market partners they also increase competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M.J. Etzel, B. J. Walker pointed out four-spot main reasons Why marketing specialists must behave ethically First reason is that ethical marketing may help to increase a declining avow of society. Marketing prestige in the eyes of many people is down. Doubtful activities that are periodically made public also add to problematic issues of consumers. disrespect its manifestation only in a small marketing overlap, reputation of all marketing specialists does suffer. So, it is ve ry important to business leaders to demonstrate ethical responsibility assuredly.Second reason, why marketing specialists must behave ethically is that such behaviour may allow bypassing an increasing regulation of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (201229) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academ ic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its positive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment people, communication, companies. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (201148) argues that drawing up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunderss guidelines.According Saunders, et al (201228) attributes of a good research topic should -Fulfil your examin ers requirements -Something you are able to deal with and enhance your creativity develop your research skills The researcher should retain enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to information he needs The research problem area of this dissertation is about two main subjects Marketing ethics n children soft drink The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to development and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (201240) argues the researcher should developed slang conclusion from the entropy he gathered so that he can introduce research question. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation isTo what degree ignoring health, safety, and environmental standards in children soft drinks affecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a general statement of the study and statement of the main associations and relations that you search to find and track down. The sub objective is the certain parts of the topic that you want explore in spite of appearance the main framework of your study. According to Saunders (2012) writing utilitarian research objectives requires -Transparency the meaning of the objectives is clear Specificity (the aim of the objectives is clear and understood Relevancy the objectives linked to the research questions) Interconnectivity objectives explain the research process from the beginning to the conclusion answerability the result of the research is achievable Measurability the aim of the research objective will be clear when it is achieved The general objectives are -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The individualised objectives are * To need how to set up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to set up an interview * To alter the researcher knowledge regarding Qualitative and quantitative research * To validate the dissertation . 4. Research hypothesis According to Grinnell (1988200) A hypothesis is written in such a written in certain way that can be proven or disproven by val id and reliable data- it is in order to obtain these data that we perform our study (cited from Kumar 201183) Kumar (2011) also defined couple of considerations to keep in mind when constructing a hypothesis * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the existing body of knowledge * A hypothesis should be operationalisable it can be expressed in terms that can be measuredFigure one the process of testing Hypothesis Source Kumar (2011) Research Methodology phase 1 Phase 2 Phase 3 FormulateYour hunch or assumption Collect the requireData AnalysisData toDraw conclusion about that hunch- true or false The hypotheses set up for this dissertation are H1 Ethical marketing is about whether firms marketing decision is morally right or wrong H2 Marketing ethics is importantly rising within marketing organization H3 Marketing ethics is facing serious problemsH4 Ignoring marketing ethics wi ll have negative effect and damage on marketing H5 Taking care of marketing ethics would lead to positive impact on the marketing H6 The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out three types of research design * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design exploratory and Descriptive Exploratory studies is valuable mean to ask open questions to discover what is happening, also it is useful if you wish to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Resea rch philosophyAccording to Saunders (2012) there are three major ways of thinking about research philosophy * Epistemology positivism-realism-interpretivism * Ontology Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and keisterson (2010) if your research philosophy reflects positivism thusly you prefer collecting data about an observation reality and search for regularities and casual relationships in your data to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach The deductive approach It is a dominant research approach in the natural science, a supposition and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six steps of the approachs process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By using e xisting literature, deduce a testable suggestion 3- Examine the logic of the argument, compare the argument with existing theories to notice any advanced understanding.If it does, then continue 4- Test the logic by collecting arrogate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012145) -The inductive approach The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of viscidity through your research design which will enable you answer your research questi ons and meet your objectives. Moreover, Saunders describes eight types of research strategies Experiment Survey Archival Research cocktail dress Study Ethnography Action Research Grounded Theory Narrative Inquiry For this project, the researcher will combined two different strategies a survey strategy and hearing 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey using questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reasons for accompaniment relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey Surveys add for standardization Easy to administer Help to uncover unseen data Easy to analyse Reveal subgroup differences For this research, the questionnaire will be administered in person.Saunders et al (2012) say that Survey is used for ex ploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for knowing the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy gives more control over the research process Low cost Data collected is less wide-ranging Limited questions number Allowing easy comparison Easy to explain and understand 3. 5. 3. 2. InterviewAccording to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews interviews are non-standardised, the researcher will have a list of storys and some key questions to be cover -unstructured interviews you use it to explore in depth a general area in which you are interested This researcher in this project will take non- standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choiceQuantitative method generally associated with positivism, and often used as a synonym for any data collection proficiency (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008 218) in business research, qualitative as well as quantitative are appropriate for investigating business research problem What matters is not the choice betwee n quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative Interview Quantitative Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a given period? -longitudinal the main potence of this research is its capacity to study change and development -cross-sectional studies The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is unacceptable for you to collect or to analyse all data available to you owing to restriction of time, money, and access.Moreover S states that try techniques enable you to reduce t he amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not hold that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is Saving money Saving time More accurate information Avoiding the destruction of all element in the population According Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of partic ular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012458) questionnaire must identify the form and layout Pilot tested prior to their delivery -specify the information needed -the rigorousness and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be -In proper appearance, -Use different types of questions, In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant scene to summarise and understand -Open comments when the interview commences Interview advantages Flexibility. Control of the interview situation. High response rate. Inter view disadvantages Higher cost Interviewer bias Lack of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entire. Lack of pellucidness at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives -Translate the information needed to a set of questions Should be written to besmirch demands imposed on responders Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from Cooper (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must -Check the data is free from inconsistencies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they * Save time * Well tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions To analyze quantitative data Kumar (2011257) presented four steps -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions There are three ways proposed by Kumar (2011 256) to cope with the main theme found -To examine verbatim Reponses and integrate them with text of the report to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both methods to authorise findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011 278) explained the process as following -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) Research methods for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 Marketing research, Thomas C Kinnear, U. S. A, 1996 Mark eting research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, Gene R. , daybook of Public constitution Marketing, 07439156, Spring93, Vol. 12, Issue -http//www. learnmarketing. net/ethicalmarketing. htm Marketing to children, Sharon Beder, Citation Sharon Beder, New College Institute for Values Research, Sydney, 1998, pp. 101-111 American Market associationhttp//www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M The myth of the ethical consumer do ethics matter in purchase behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss 7, pp. 60 578 -Marketing Ethics Onward Toward Greater Expectations. Laczniak, Gene R. Journal of Public Policy Marketing. Spring93, Vol. 12 Issue 1, p91-96. 6p. -Marketing ethics is there more to it than the utilitarian approach? Jacques Nantel William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 Paul Cowell, The Marketing Review, 2001, 2, 71-87 Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) Ethics and international marketing Research background and challenges, International Marketing Review, Vol. 22 Iss 5, pp. 481 493 - Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business pluralistic ethics of marketers,Michelle Bergadaa, Faculty of Economic and loving Sciences, HEC University of Geneva, Geneva, Sharpen up your soft options. Batham, Matthew, Caterer Hotelkeeper 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter asking for an Interview Dear I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please contact me or give another contact which could be able to answer my questions. Your participation is vital for the study, for my dissertation and for my graduation If you have any quiries please feel free to contact me on 0851229419 or by Email at emailprotected com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear allI am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 minutes to complete. Please ensure the questions in the space provided. If you want to add further comments, please feel free to do so.Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshik e emailprotected com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem